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LG ELECTRONICS-MUTE THE GROWL CAMPAIGN (PRINT)

SPANDAN ROY BISWAS
•
Food wastage hunger Food Advertising Awareness campaign CSR Campaign social media campaign art direction print ad Print campaign
Food wastage hunger Food Advertising Awareness campaign CSR Campaign social media campaign art direction print ad Print campaign
Food wastage hunger Food Advertising Awareness campaign CSR Campaign social media campaign art direction print ad Print campaign

Agency: 

HS Ad/GIIR Communications Pvt. Ltd. Noida. 

Role: 

Senior Copywriter

Brand: 

LG Electronics


About the campaign: 


It was a CSR initiative. LG Electronics wanted a print campaign. A campaign that would help arrest food wastage. A campaign that doesn't mimic a moral science session. 

Didactic headlines were things of the past. For them. And...for us. 

They expected us to deliver a great message in a way that would corner the attention of everyone (across generations). 

For once, someone really wanted to blur the thick line between nine and ninety. 

And...we didn't disappoint. 

Food spoke against food wastage in every visual. 

My art partner at HS Ad/GIIR Communications Pvt. Ltd., NCR, Rohit Singh did a commendable job. 

And Mute The Growl campaign (one of my earlier works) was born.



LG ELECTRONICS-MUTE THE GROWL CAMPAIGN (PRINT)
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SPANDAN ROY BISWAS's profile
Mumbai, India

LG ELECTRONICS-MUTE THE GROWL CAMPAIGN (PRINT)

MUTE THE GROWL. PRINT CAMPAIGN (CSR). LG ELECTRONICS. BRIEF: It was a CSR initiative. LG Electronics wanted a print campaign. A campaign tha Read More

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